"And how are our needs different on these little computers in our pocket than when we just sat at a computer all day and logged on to some service and downloaded our mail?" "What is email about, what is the purpose of it? And what is checking mail on your phone, doing mail on your phone and processing it? What is that about?" Underwood asks.
Limiting the scope in this way enabled Underwood and his team, who had previously made the social todo list app Orchestra, to look at the problem from a fresh perspective. Not only did he limit it to Gmail and iOS, but within iOS it is iPhone only, not iPad. Underwood was trying to make a minimum viable product (MVP) first for what is a maximally important part of many people's digital lives. A lot of the limitations that people have complained about, that it is only for iPhone, that it only works with Gmail, and that it doesn't support all of Gmail's features (i.e., filters) are completely intentional.
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